| Title:
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METAPHOR AND MILLS
FIGURATIVE LANGUAGE IN BUSINESS AND ECONOMICS |
| By: |
Honesto Herrera-Soler (Editor), Michael White (Editor) |
| Format: |
Electronic book text |
| List price:
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£150.00 |
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it.
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| ISBN 10: |
3110274582 |
| ISBN 13: |
9783110274585 |
| Publisher: |
DE GRUYTER |
| Pub. date: |
4 July, 2012 |
| Series: |
Applications of Cognitive Linguistics [ACL] 19 |
| Pages: |
329 |
| Description: |
Metaphor and Mills |
| Synopsis: |
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. |
| US Grade: |
College Graduate Student |
| Publication: |
Germany |
| Imprint: |
De Gruyter Mouton |
| Returns: |
Non-returnable |