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Item Details
Title:
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LODENFREY
SINCE 1842 |
By: |
teNeues |
Format: |
Hardback |
List price:
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£29.95 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
3832797165 |
ISBN 13: |
9783832797164 |
Publisher: |
TENEUES PUBLISHING UK LTD |
Pub. date: |
20 August, 2013 |
Pages: |
208 |
Description: |
On finishing the conversion of its original building, this title looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. It tells the history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas. |
Synopsis: |
Lodenfrey - this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution. |
Illustrations: |
250 Colour |
Publication: |
Germany |
Imprint: |
teNeues Media GmbH & Co. KG |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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