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Item Details
Title:
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CORPORATE BRANDING - PURPOSE / PEOPLE / PROCESS
TOWARDS THE SECOND WAVE OF CORPORATE BRANDING |
By: |
Majken Schultz (Editor), Yun Mi Antorini (Editor), Fabian F. Csaba (Editor) |
Format: |
Paperback |
List price:
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£22.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
8763001403 |
ISBN 13: |
9788763001403 |
Publisher: |
COPENHAGEN BUSINESS SCHOOL PRESS |
Pub. date: |
1 March, 2005 |
Pages: |
252 |
Description: |
Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. |
Synopsis: |
The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed. |
Illustrations: |
illustrations (nogle i farver) |
Publication: |
Denmark |
Imprint: |
Copenhagen Business School Press |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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