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E-Services Adoption(Hardback)
Processes by Firms in Developing Nations
Emerald Publishing Limited
Published:
28/10/2015
Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and ...
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£135.99 |
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£122.39
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Deep Knowledge of B2B Relationships Within and Across Border...(Hardback)
Emerald Publishing Limited
Published:
10/07/2013
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effective...
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£120.99 |
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£108.89
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Visionary Pricing(Hardback)
Reflections and Advances in Honor of Dan Nimer
Emerald Publishing Limited
Published:
29/11/2012
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, ...
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£98.99 |
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£89.09
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Game Strategies for Business Integration in the Digital Econ...(Hardback)
Published:
01/03/2023
Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
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£90.00 |
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£81.00
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Field Guide to Case Study Research in Business-to-Business M...(Hardback)
Emerald Publishing Limited
Published:
13/08/2014
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for a...
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£106.99 |
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£96.29
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Case Studies for Industrial and Business Marketing(Hardback)
JAI Press Inc.
Published:
29/01/1997
Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer ...
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£85.99 |
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£77.39
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Interfirm Business-to-Business Networks(Hardback)
Theory, Strategy, and Behavior
Emerald Publishing Limited
Published:
25/07/2011
The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavi...
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£124.99 |
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£112.49
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Business-to-Business Marketing Management(Hardback)
Strategies, Cases and Solutions
Emerald Publishing Limited
Published:
04/04/2012
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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£113.99 |
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£102.59
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