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E-Services Adoption(Hardback)
Processes by Firms in Developing Nations
Emerald Publishing Limited
Published:
28/10/2015
Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and ...
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£135.99 |
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£122.39
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Deep Knowledge of B2B Relationships Within and Across Border...(Hardback)
Emerald Publishing Limited
Published:
10/07/2013
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effective...
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£120.99 |
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£108.89
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Game Strategies for Business Integration in the Digital Econ...(Hardback)
Published:
01/03/2023
Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
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£90.00 |
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£81.00
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Field Guide to Case Study Research in Business-to-Business M...(Hardback)
Emerald Publishing Limited
Published:
13/08/2014
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for a...
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£106.99 |
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£96.29
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Creating and Managing Superior Customer Value(Hardback)
Emerald Group Publishing Limited
Published:
01/11/2008
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for ...
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£85.99 |
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£77.39
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Business-to-Business Brand Management(Hardback)
Emerald Group Publishing Limited
Published:
19/06/2009
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address as...
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£114.99 |
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£103.49
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Getting Better at Sensemaking(Hardback)
JAI Press Inc.
Published:
02/02/2001
Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done, such as: scan environments better to find ...
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£107.99 |
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£97.19
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Designing winning products(Hardback)
JAI Press Inc.
Published:
20/12/2000
Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business pr...
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£108.99 |
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£98.09
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