INTERNATIONAL SERIES IN QUANTITATIVE MARKETING V.14 search results in Books, Audio Books & Ebooks at Pickabook.co.uk

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Your search for " SERIES like 'International Series in Quantitative Marketing v.14' " has produced 38 results.

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Database Marketing(Paperback)
Analyzing and Managing Customers

By: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

Springer-Verlag New York Inc.

Published: 01/04/2009

Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies ...

12.5% off

In Stock: 2

List Price:	£109.99
Our Price: £96.24

New-Product Diffusion Models(Paperback)

By: Vijay Mahajan (Editor), Eitan Muller (Editor), Yoram Wind (Editor)

Springer-Verlag New York Inc.

Published: 02/09/2011

In Stock: None

List Price:	£159.99

Mathematical Models of Distribution Channels(Paperback)

By: Charles A. Ingene, Mark E. Parry

Springer-Verlag New York Inc.

Published: 28/10/2010

In Stock: None

List Price:	£199.99

Differential Games in Marketing(Paperback)

By: Steffen Jorgensen, Georges Zaccour

Springer-Verlag New York Inc.

Published: 03/10/2012

In Stock: None

List Price:	£99.99

Dynamic Models of Advertising Competition(Paperback)

By: Gary M. Erickson

Springer-Verlag New York Inc.

Published: 31/10/2012

In Stock: None

List Price:	£89.99

Marketing Management Support Systems(Paperback)
Principles, Tools, and Implementation

By: Berend Wierenga, Gerrit Van Bruggen

Springer-Verlag New York Inc.

Published: 12/10/2012

In Stock: None

List Price:	£149.99

Market Segmentation(Paperback)
Conceptual and Methodological Foundations

By: Michel Wedel, Wagner A. Kamakura

Springer-Verlag New York Inc.

Published: 17/10/2012

In Stock: None

List Price:	£179.99

Marketing Decisions Under Uncertainty(Paperback)

By: Dung Nguyen

Springer-Verlag New York Inc.

Published: 12/10/2012

In Stock: None

List Price:	£159.99

Innovation and Marketing in the Pharmaceutical Industry(Hardback)
Emerging Practices, Research, and Policies

By: Min Ding (Editor), Jehoshua Eliashberg (Editor), Stefan Stremersch (Editor)

Springer-Verlag New York Inc.

Published: 01/11/2013

This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, comp...

In Stock: None

List Price:	£169.99

10.

Research traditions in marketing(Paperback)

By: Gilles Laurent (Editor), Gary L. Lilien (Editor), Bernard Pras (Editor)

Springer

Published: 31/01/1994

In Stock: None

List Price:	£129.99

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