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Handbook of Social Media Management(Hardback)
Value Chain and Business Models in Changing Media Markets
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
29/05/2013
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical ...
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£179.99 |
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£152.99
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State Aid for Newspapers(Hardback)
Theories, Cases, Actions
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
25/01/2014
State Aid for Newspapers
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Handbook of State Aid for Film(Hardback)
Finance, Industries and Regulation
Published:
05/06/2018
This book is an analysis of the specificities of public film funding on an international scale. Based on insights from fields such as cultural economics, media economics, media management and media ...
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£249.99 |
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£212.49
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Value-Oriented Media Management(Paperback)
Decision Making Between Profit and Responsibility
Published:
18/07/2018
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different val...
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£109.99 |
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£93.49
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Innovation Policies in the European News Media Industry(Paperback)
A Comparative Study
Published:
13/07/2018
Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative acti...
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£119.99 |
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£101.99
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