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Continuing to Broaden the Marketing Concept(Hardback)
Published:
17/09/2020
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the l...
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/10/2008
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for imple...
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2
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£170.00 |
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£119.00
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Vulnerable Consumer(Hardback)
Understanding the Role of Threats in the Marketplace
Published:
24/06/2024
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directi...
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£80.00 |
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£72.00
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Global Marketing in Times of Disruption(Hardback)
Published:
01/12/2025
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by sh...
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£80.00 |
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Measurement in Marketing(Hardback)
Published:
12/09/2022
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers'' appreciation of the fundamental role of measurement in empirical rese...
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£78.99 |
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Artificial Intelligence in Marketing(Hardback)
Published:
13/03/2023
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, ...
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£95.00 |
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Innovation and Strategy(Hardback)
Published:
03/07/2018
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
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£91.99 |
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Marketing in a Digital World(Hardback)
Published:
19/09/2019
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academ...
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£74.99 |
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Brand Meaning Management(Hardback)
Emerald Publishing Limited
Published:
05/05/2015
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebri...
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£107.99 |
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