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Continuing to Broaden the Marketing Concept(Hardback)
Published:
17/09/2020
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the l...
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£94.99 |
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£66.49
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/10/2008
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for imple...
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2
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£170.00 |
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£119.00
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Vulnerable Consumer(Hardback)
Understanding the Role of Threats in the Marketplace
Published:
24/06/2024
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directi...
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£80.00 |
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£72.00
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Shopper Marketing and the Role of In-Store Marketing(Hardback)
Emerald Publishing Limited
Published:
20/08/2014
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond...
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£97.99 |
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/12/2009
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.
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£170.00 |
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£153.00
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/01/2008
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature revi...
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£170.00 |
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£153.00
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/01/2007
Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empi...
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£125.00 |
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£112.50
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/11/2005
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a...
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£120.00 |
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£108.00
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
30/09/2004
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous ...
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£120.00 |
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£108.00
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