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Principles of Marketing(Paperback)
Cengage Learning EMEA
Published:
01/06/1993
This work highlights key marketing elements such as promotion, segmentation, market information and research, and explains the concepts underpinning such topics.
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Principles of Applied Statistics(Paperback)
Cengage Learning EMEA
Published:
01/01/1994
This guide aims to clarify the principles of statistical data, probability, regression and correlation analysis, forecasting and time-series analysis, emphasizing their practical applications. Techn...
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The Principles of Law for Managers(Paperback)
Cengage Learning EMEA
Published:
01/01/1995
This text explains the legal frameworks that are most relevant to the manager, using case studies which highlight the role and function of law in the context of business.
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Principles of Accounting and Finance(Paperback)
Cengage Learning EMEA
Published:
01/01/1994
This volume looks at the basic framework of published financial reports and internally-produced management account reports, showing how managers can develop competence in their interpretation.
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