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Advertising(Hardback)
SAGE Publications Inc
Published:
01/10/2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across...
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£500.00 |
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£450.00
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Marketing Ethics(Hardback)
SAGE Publications Ltd
Published:
14/09/2012
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identify...
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£855.00 |
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£769.50
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Social Marketing(Hardback)
SAGE Publications Ltd
Published:
16/01/2013
Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight it...
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£995.00 |
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£895.50
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New Directions in Critical Marketing Studies(Hardback)
SAGE Publications Ltd
Published:
25/09/2013
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of em...
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£710.00 |
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£639.00
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International Perspectives of Marketing Theory(Hardback)
SAGE Publications Ltd
Published:
12/12/2013
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.
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£710.00 |
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£639.00
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Philosophy of Marketing(Hardback)
SAGE Publications Ltd
Published:
10/12/2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for t...
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£855.00 |
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Business-to-Business Marketing(Hardback)
SAGE Publications Ltd
Published:
04/01/2011
This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.
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£675.00 |
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£607.50
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Service Marketing(Hardback)
SAGE Publications Ltd
Published:
30/09/2010
Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketi...
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£675.00 |
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£607.50
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Political Marketing(Hardback)
SAGE Publications Ltd
Published:
28/02/2011
At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.
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£500.00 |
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£450.00
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The History of Marketing Thought(Hardback)
SAGE Publications Ltd
Published:
12/02/2008
This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field ...
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£500.00 |
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£450.00
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