Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
THE ADVERTISING EFFECT: HOW TO CHANGE BEHAVIOUR
By:
Adam Ferrier
Format:
Paperback
List price:
£23.99
Our price:
£20.99
Discount:
12.5
% off
You save:
£3.00
ISBN 10:
0195593928
ISBN 13:
9780195593921
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
2
available
Publisher:
OXFORD UNIVERSITY PRESS AUSTRALIA
Pub. date:
28 May, 2014
Pages:
240
Description:
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Synopsis:
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Publication:
Australia
Imprint:
OUP Australia and New Zealand
Returns:
Returnable
Some other items by this author:
HEALTH CARE PRACTICE AND POLICY IN AUSTRALIA (PB)
SAVE: YOUR MONEY, YOUR TIME, YOUR PLANET (PB)
SPEED CLEANING
SPEED CLEANING (PB)
SPOTLESS
SPOTLESS (HB)
SPOTLESS (PB)
SPOTLESS 2: MORE ROOM-BY-ROOM SOLUTIONS TO DOMESTIC DISASTERS (PB)
SPOTLESS A-Z (PB)
SPOTLESS BABY (PB)
SPOTLESS PETS (PB)
STOP LISTENING TO YOUR CUSTOMER
TOP SELLERS IN THIS CATEGORY
Ogilvy on Advertising
(Paperback)
By:
David Ogilvy
Carlton Books Ltd
Our Price :
£10.94
Key Person of Influence (Revised Edition)
(Paperback)
By:
Daniel Priestley
Rethink Press Limited
Our Price :
£7.29
Hegarty on Creativity: There are No Rules
(Hardback)
By:
John Hegarty
Thames & Hudson Ltd
Our Price :
£8.02
Positioning
(Paperback)
By:
Al Ries, Jack Trout, Jack Trout
McGraw-Hill Education - Europe
Our Price :
£11.67
Contagious
(Paperback)
By:
Jonah Berger
Simon & Schuster Ltd
Our Price :
£7.29
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
advertising
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT
