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Item Details
Title: RHETORIC: A VERY SHORT INTRODUCTION
By: Richard Toye
Format: Paperback

List price: £8.99
Our price: £6.56
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ISBN 10: 0199651361
ISBN 13: 9780199651368
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 7 available
Publisher: OXFORD UNIVERSITY PRESS
Pub. date: 28 March, 2013
Series: Very Short Introductions
Pages: 136
Description: Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
Synopsis: Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Illustrations: 8 black and white illustrations
Publication: UK
Imprint: Oxford University Press
Returns: Returnable
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