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Item Details
Title: RELUCTANT CAPITALISTS
BOOKSELLING AND THE CULTURE OF CONSUMPTION
By: Laura J. Miller
Format: Paperback

List price: £26.00
Our price: £23.40
Discount:
10% off
You save: £2.60
ISBN 10: 0226525910
ISBN 13: 9780226525914
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 1item in stock
Publisher: THE UNIVERSITY OF CHICAGO PRESS
Pub. date: 1 June, 2007
Pages: 328
Description: Bookselling has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling should be "above" questions of profit. This work investigates what drives this belief and how it is affected by the changing retail environment.
Synopsis: Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling, many people believe, should be "above" questions of profit. In "Reluctant Capitalists", Laura J. Miller investigates what drives this belief and how it is affected by the changing retail environment. Miller argues that the independent/chain dynamic is not entirely new - it started a century ago when department stores began selling books and has culminated in the advent of Internet marketplaces. Miller uses interviews with bookstore customers and members of the book industry to explore how these changes have met resistance from book professionals and readers who believe that the book business should be ethically superior to market forces. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that any type of consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.
Publication: US
Imprint: University of Chicago Press
Returns: Returnable
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