THE DISCOURSE OF ADVERTISING by Guy Cook ( 9780415234559 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE DISCOURSE OF ADVERTISING

By:

Guy Cook

Format:

Paperback

List price:

£37.99

Our price:

£34.19

Discount:

10% off

You save:

£3.80

ISBN 10:

0415234557

ISBN 13:

9780415234559

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

19 July, 2001

Edition:

2nd Revised edition

Pages:

272

Description:

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Synopsis:

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Illustrations:

facsimiles

Publication:

Imprint:

Routledge

Returns:

Returnable

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