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Item Details
| Title:
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ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP
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| By: |
Alain Ferrand, Luiggino Torrigiani, Andreu Camps I. Povill |
| Format: |
Paperback |
| List price:
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£82.99 |
| Our price: |
£74.69 |
| Discount: |
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| You save:
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£8.30 |
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| ISBN 10: |
0415401119 |
| ISBN 13: |
9780415401111 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 November, 2006 |
| Pages: |
288 |
| Description: |
Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors. |
| Synopsis: |
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: * Sports marketing and sports management theory. * Stage by stage analysis of the sponsorship process *The roles of different key stakeholders in the process * Thorough explanation of copyright and contract law for sports sponsorship * Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management. |
| Illustrations: |
80 black & white illustrations, 54 black & white tables, 26 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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