 |
|
|
Item Details
| Title:
|
MARKETING CONVERGENCE
HOW THE LEADING COMPANIES ARE PROFITING FROM INTEGRATING ONLINE AND OFFLINE MARKETING STRATEGIES |
| By: |
Susan Jones, Ted Spiegel |
| Format: |
Hardback |
| List price:
|
£67.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0538727195 |
| ISBN 13: |
9780538727198 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
16 October, 2002 |
| Pages: |
224 |
| Synopsis: |
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
South Western Educational Publishing |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|