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Item Details
Title: EQUIPPED TO WIN
By: Michael Chase
Format: Hardback

List price: £27.95
Our price: £23.76
Discount:
15% off
You save: £4.19
ISBN 10: 055727785X
ISBN 13: 9780557277858
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: LULU.COM
Pub. date: 18 March, 2010
Pages: 274
Synopsis: High-technology capital equipment has its unique set of challenges. If you're an executive trying to compete in this world, you know that it's not enough to just improve operational costs and efficiencies. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straightforward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.
Illustrations: black & white illustrations
Publication: UK
Imprint: Lulu.com
Returns: Non-returnable
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