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Item Details
| Title:
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STICKIER MARKETING
HOW TO WIN CUSTOMERS IN A DIGITAL AGE |
| By: |
Grant Leboff |
| Format: |
Paperback |
| List price:
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£26.99 |
| Our price: |
£24.29 |
| Discount: |
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| You save:
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£2.70 |
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| ISBN 10: |
0749471085 |
| ISBN 13: |
9780749471088 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 February, 2014 |
| Edition: |
2nd Revised edition |
| Pages: |
272 |
| Description: |
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'. |
| Synopsis: |
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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