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Item Details
Title: SPORT MARKETING
By: Paul Blakey
Format: Paperback

List price: £36.99
Our price: £33.29
Discount:
10% off
You save: £3.70
ISBN 10: 0857250906
ISBN 13: 9780857250902
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS LTD
Pub. date: 4 May, 2011
Series: Active Learning in Sport Series
Pages: 224
Description: An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.
Synopsis: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Publication: UK
Imprint: Learning Matters Ltd
Returns: Returnable
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