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Item Details
Title: THE ENTREPRENEURIAL MINDSET
STRATEGIES FOR CONTINUOUSLY CREATING OPPORTUNITY IN AN AGE OF UNCERTAINTY
By: Rita Gunther McGrath, Ian MacMillan
Format: Hardback

List price: £28.00
Our price: £23.80
Discount:
15% off
You save: £4.20
ISBN 10: 0875848346
ISBN 13: 9780875848341
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 August, 2000
Pages: 400
Description: Offers a blueprint for thinking and acting in environments that are fast-paced and uncertain. This book provides a guide to energizing the organization to find tomorrow's opportunities, and a set of entrepreneurial principles to transform the arenas in which you compete. It also offers a set of practices for capitalizing on uncertainty and change.
Synopsis: The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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