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Item Details
Title: UNDERSTANDING EMERGING MARKETS
CHINA AND INDIA
By: Peter Enderwick
Format: Electronic book text

List price: £39.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1134197853
ISBN 13: 9781134197859
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 21 August, 2012
Pages: 264
Synopsis: Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:the nature of emerging marketsmarket development integrating Ems in the global economy implications for business strategy.Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.
Illustrations: 20 Line drawings, black and white; 10 Tables, black and white
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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