HOSPITALITY MARKETING by David Bowie, Francis Buttle, Maureen Brookes ( 9781317403487 )

Item Details

Title:

HOSPITALITY MARKETING

By:

David Bowie, Francis Buttle, Maureen Brookes

Format:

Electronic book text

List price:	£38.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1317403487

ISBN 13:

9781317403487

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

4 October, 2016

Edition:

3rd Revised edition

Pages:

410

Synopsis:

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.This 3rd Edition has been updated to include:Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studiesNew and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotelsNew discussion questions to consolidate student learning at the end of each chapter.

Illustrations:

Adapted version of "Tourism Management" (978-1-138-78457-4); 44 Line

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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