 |
|
|
Item Details
| Title:
|
THE MEDIA ECONOMY
|
| By: |
Alan B. Albarran |
| Format: |
Electronic book text |
| List price:
|
£44.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1317502957 |
| ISBN 13: |
9781317502951 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 September, 2016 |
| Edition: |
2nd Revised edition |
| Series: |
Media Management and Economics Series |
| Pages: |
210 |
| Synopsis: |
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners. |
| Illustrations: |
follows last edn; 20 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|