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Item Details
Title: MEMBERSHIP MARKETING IN THE DIGITAL AGE
A HANDBOOK FOR MUSEUMS AND LIBRARIES
By: Patricia Rich, Dana S. Hines, Rosie Siemer
Format: Hardback

List price: £95.00
Our price: £85.50
Discount:
10% off
You save: £9.50
ISBN 10: 1442259809
ISBN 13: 9781442259805
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: ROWMAN & LITTLEFIELD
Pub. date: 14 December, 2015
Series: American Association for State & Local History
Pages: 452
Synopsis: Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Illustrations: 92 tables
Publication: US
Imprint: Rowman & Littlefield Publishers
Returns: Returnable
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