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Item Details
| Title:
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QUALITATIVE METHODS IN BUSINESS RESEARCH
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| By: |
Paivi Eriksson, Anne Kovalainen |
| Format: |
Paperback |
| List price:
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£57.00 |
| Our price: |
£51.30 |
| Discount: |
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| You save:
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£5.70 |
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| ISBN 10: |
1446273393 |
| ISBN 13: |
9781446273395 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
12 November, 2015 |
| Edition: |
2nd Revised edition |
| Series: |
Introducing Qualitative Methods Series |
| Pages: |
376 |
| Description: |
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. |
| Synopsis: |
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition:The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition:`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Returnable |
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