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Item Details
| Title:
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THE BUSINESS OF OPERA
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| By: |
Anastasia Belina-Johnson (Editor), Professor Derek B. Scott (Editor), Professor Roberta Montemorra Marvin |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
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| You save:
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£14.50 |
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| ISBN 10: |
1472429451 |
| ISBN 13: |
9781472429452 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 November, 2015 |
| Series: |
Ashgate Interdisciplinary Studies in Opera |
| Pages: |
234 |
| Description: |
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. |
| Synopsis: |
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century. |
| Illustrations: |
Includes 7 b&w illustrations and 2 music examples |
| Publication: |
UK |
| Imprint: |
Ashgate Publishing Limited |
| Returns: |
Returnable |
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