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Item Details
| Title:
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CORPORATE CREATIVITY
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| By: |
Alan G. Robinson, Sam Stern |
| Format: |
Paperback |
| List price:
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£18.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1576750493 |
| ISBN 13: |
9781576750490 |
| Publisher: |
BERRETT-KOEHLER |
| Pub. date: |
1 January, 1998 |
| Pages: |
300 |
| Description: |
Introducing results-oriented thinking on how to manage creativity, this text features detailed profiles of creative acts at all levels in companies around the world. |
| Synopsis: |
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations. |
| Publication: |
US |
| Imprint: |
Berrett-Koehler |
| Returns: |
Non-returnable |
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