THE ART OF INNOVATION by Tom Kelley ( 9781781256145 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE ART OF INNOVATION
LESSONS IN CREATIVITY FROM IDEO, AMERICA'S LEADING DESIGN FIRM

By:

Tom Kelley

Format:

Paperback

List price:

£11.99

Our price:

£8.75

Discount:

27% off

You save:

£3.24

ISBN 10:

1781256144

ISBN 13:

9781781256145

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 5 available

Publisher:

PROFILE BOOKS LTD

Pub. date:

17 March, 2016

Edition:

Main

Pages:

320

Translated from:

English

Synopsis:

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Publication:

Imprint:

Profile Books Ltd

Returns:

Returnable

Some other items by this author:

ART OF INNOVATION (HB)

CREATIVE CONFIDENCE

CREATIVE CONFIDENCE (PB)