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Item Details
| Title:
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LOCALISING HOLLYWOOD
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| By: |
Courtney Brannon Donoghue |
| Format: |
Hardback |
| List price:
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£90.00 |
| Our price: |
£81.00 |
| Discount: |
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| You save:
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£9.00 |
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| ISBN 10: |
1844576884 |
| ISBN 13: |
9781844576883 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
BRITISH FILM INSTITUTE |
| Pub. date: |
23 June, 2017 |
| Edition: |
1st ed. 2017 |
| Series: |
International Screen Industries |
| Pages: |
190 |
| Synopsis: |
Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a `global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies. |
| Illustrations: |
22 Illustrations, black and white; X, 190 p. 22 illus. |
| Publication: |
UK |
| Imprint: |
BFI Publishing |
| Returns: |
Returnable |
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