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Item Details
Title: THE TEN FACES OF INNOVATION
STRATEGIES FOR HEIGHTENING CREATIVITY
By: Tom Kelley
Format: Electronic book text

List price: £9.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 184765665X
ISBN 13: 9781847656650
Publisher: PROFILE BOOKS LTD
Pub. date: 3 November, 2016
Translated from: English
Synopsis: A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Publication: UK
Imprint: Profile Books Ltd
Returns: Non-returnable
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