 |
|
|
Item Details
| Title:
|
THE ART OF INNOVATION
LESSONS IN CREATIVITY FROM IDEO, AMERICA'S LEADING DESIGN FIRM |
| By: |
Tom Kelley |
| Format: |
Electronic book text |
| List price:
|
£5.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1847656781 |
| ISBN 13: |
9781847656780 |
| Publisher: |
PROFILE BOOKS LTD |
| Pub. date: |
16 June, 2016 |
| Translated from: |
English |
| Synopsis: |
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. |
| Publication: |
UK |
| Imprint: |
Profile Books Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|