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Item Details
Title: BLUE OCEAN STRATEGY
By: Andreas Mebert
Format: Paperback

List price: £6.50
Our price: £5.85
Discount:
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ISBN 10: 191212842X
ISBN 13: 9781912128426
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 51 available
Publisher: MACAT INTERNATIONAL LIMITED
Pub. date: 15 July, 2017
Series: The Macat Library
Pages: 97
Description: Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
Publication: UK
Imprint: Macat International Limited
Returns: Returnable
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