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Item Details
| Title:
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BASICS FASHION MANAGEMENT 01: FASHION MERCHANDISING
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| By: |
Virginia Grose |
| Format: |
Electronic book text |
| List price:
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£22.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
2940447152 |
| ISBN 13: |
9782940447152 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
28 December, 2011 |
| Series: |
Basics Fashion Management |
| Description: |
Suitable at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the fashion and retailing sector. It provides contextual information and an exploration of the evolution of the industry over the years. It highlights the skills and considerations needed to manage products. |
| Synopsis: |
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide. |
| Illustrations: |
200 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Non-returnable |
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