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Item Details
Title:
GLOBAL MARKETING RESEARCH
By:
V. Kumar
Format:
Paperback
List price:
£38.99
Our price:
£35.09
Discount:
10
% off
You save:
£3.90
ISBN 10:
9351507505
ISBN 13:
9789351507505
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
1
item in stock
Publisher:
SAGE PUBLICATIONS INDIA PVT LTD
Pub. date:
13 October, 2015
Pages:
560
Description:
Provides global/international view of marketing and marketing research; how to conduct research
Synopsis:
Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective.Key Features* Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process* Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results* Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world* Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas* Chapter-end review exercises and case-based questions for critical and in-depth understanding
Publication:
India
Imprint:
SAGE India
Returns:
Returnable
Some other items by this author:
BIOLOGICAL RHYTHMS (HB)
CELLULAR POLYMERS (PB)
CLUSTERS AND FULLERENES (HB)
CONDUCTING ORGANIC MATERIALS AND DEVICES (HB)
CUSTOMER ENGAGEMENT MARKETING (HB)
CUSTOMER LIFETIME VALUE (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (HB)
CUSTOMER RELATIONSHIP MANAGEMENT (HB)
CUSTOMER RELATIONSHIP MANAGEMENT (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (PB)
DESIGN OF A LOW COST WIRELESS SENSOR NETWORK
ELECTRONIC AND THERMAL PROPERTIES OF SEMICONDUCTORS
ESSENTIALS OF MARKETING RESEARCH
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
FRONTIERS IN MATERIALS MODELLING AND DESIGN (HB)
HANDBOOK OF RESEARCH ON CUSTOMER EQUITY IN MARKETING (HB)
HELMINTH ZOONOSES (HB)
HELMINTH ZOONOSES (PB)
INTELLIGENCE IN A SMALL MATERIALS WORLD (PB)
INTELLIGENT MARKETING
INTERNATIONAL MARKETING RESEARCH
LABORATORY MANUAL OF MICROBIOLOGY (HB)
LECTURES ON METHODS OF ELECTRONIC STRUCTURE CALCULATIONS (PB)
LEGENDS IN MARKETING: GEORGE S. DAY (HB)
MANAGING CUSTOMERS FOR PROFIT
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
NURSERY AND PLANTATION PRACTICES IN FORESTRY (PB)
POROUS CELLULAR AND MICROCELLULAR MATERIALS - 2000
PROFITABLE CUSTOMER ENGAGEMENT
PROFITABLE CUSTOMER ENGAGEMENT
PROFITABLE CUSTOMER ENGAGEMENT (HB)
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATUS OF OTHER BACKWARD CLASSES IN INDIA (HB)
THEORY OF MACHINES
TRANSFORMATIVE MARKETING
TREMATODE INFECTIONS AND DISEASES OF MAN AND ANIMALS (HB)
TREMATODE INFECTIONS AND DISEASES OF MAN AND ANIMALS (PB)
VALUING CUSTOMER ENGAGEMENT
VALUING CUSTOMER ENGAGEMENT (HB)
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