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Item Details
Title: PLANNING RESEARCH IN HOSPITALITY & TOURISM
By: Levent Altinay, Alexandros Paraskevas
Format: Paperback

List price: £33.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0750681101
ISBN 13: 9780750681100
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 November, 2007
Pages: 262
Description: Presents an approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. This text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research.
Synopsis: Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward "no nonsense" guide * Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Including in each chapter an "International Dimension" section, as well as case studies, questions and reflections on the research process
Illustrations: 1, black & white illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Returnable
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PLANNING RESEARCH IN HOSPITALITY & TOURISM
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PLANNING RESEARCH IN HOSPITALITY & TOURISM (HB)
PLANNING RESEARCH IN HOSPITALITY & TOURISM (HB)
PLANNING RESEARCH IN HOSPITALITY & TOURISM (PB)
PLANNING RESEARCH IN HOSPITALITY AND TOURISM
PLANNING RESEARCH IN HOSPITALITY AND TOURISM
PLANNING RESEARCH IN HOSPITALITY AND TOURISM
PLANNING RESEARCH IN HOSPITALITY AND TOURISM
PLANNING RESEARCH IN HOSPITALITY AND TOURISM (HB)
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STRATEGIC MANAGEMENT IN THE INTERNATIONAL HOSPITALITY AND TOURISM INDUSTRY
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STRATEGIC MANAGEMENT IN THE INTERNATIONAL HOSPITALITY AND TOURISM INDUSTRY
STRATEGIC MANAGEMENT IN THE INTERNATIONAL HOSPITALITY AND TOURISM INDUSTRY
STRATEGIC MANAGEMENT IN THE INTERNATIONAL HOSPITALITY AND TOURISM INDUSTRY
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