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Item Details
| Title:
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BTEC FIRST BUSINESS
STUDENT BOOK |
| By: |
Charlotte Bagley, Andrew Deans, Louise Stubbs |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0007479794 |
| ISBN 13: |
9780007479795 |
| Publisher: |
HARPERCOLLINS PUBLISHERS |
| Pub. date: |
26 February, 2013 |
| Edition: |
2nd Revised edition |
| Series: |
BTEC First Business 2012 |
| Pages: |
272 |
| Description: |
BTEC First Business is a brand new textbook for the revised 2012 specification. Packed with learning and teaching features including: Case Studies, Real Life business stories, Key Terms, Discussion and Investigation activities as well as useful summaries and revision tests. Lively, clear and colourful design and layout. |
| Synopsis: |
BTEC First Business is a brand new textbook for the revised 2012 specification. Packed with learning and teaching features including: Case Studies, Real Life business stories, Key Terms, Discussion and Investigation activities as well as useful summaries and revision tests. Lively, clear and colourful design and layout. This book focuses on and provides the knowledge and understanding needed to gain a BTEC 2012 qualification, but it never loses sight of the real world of business. By rooting the text in the real world the subject becomes more engaging and fun to study. This book follows the BTEC First specification closely, this means that all the topics and issues referred to are fully covered. The features, Chapter introduction, Key terms, Over to you!, Activities, Case studies, Topic check and Chapter checklist regularly appear throughout the book, making each topic covered more accessible. Realistic case studies, topic-focused pages and interactive activities, encompass all the knowledge and understanding needed for the achievement of a BTEC First award. Chapters:1. Enterprise in the Business World2. Finance for Business3. Promoting a brand4. Principles of customer service5. Sales and Personal selling6. Introducing retail business7. Providing Business support8. Recruitment, Selection and Employment |
| Publication: |
UK |
| Imprint: |
Collins Educational |
| Returns: |
Returnable |
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