SOCIAL COGNITION by Susan T. Fiske, Shelley E. Taylor ( 9780070211919 )

Item Details

Title:

SOCIAL COGNITION

By:

Format:

Paperback

List price:	£42.99
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ISBN 10:

0070211914

ISBN 13:

9780070211919

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 April, 1991

Edition:

2nd New edition

Pages:

528

Description:

Provides an overview of the theories and methods in the field of social cognition. Normal cognitive processes account for how people understand themselves and others. Social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference are central to the field.

Synopsis:

This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Non-returnable

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