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Item Details
| Title:
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SAVING BIG BLUE
LEADERSHIP LESSONS AND TURNAROUND TACTICS OF IBM'S LOU GESTNER |
| By: |
Robert Slater |
| Format: |
Hardback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071342117 |
| ISBN 13: |
9780071342117 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 1999 |
| Pages: |
288 |
| Description: |
A text that reveals the strategies and tactics of Lou Gerstner, the man credited with IBM's remarkable turnaround. It provides valuable lessons that can be applied to other businesses, on everything from keeping and expanding the customer base to exploiting cyberspace. |
| Synopsis: |
In this honest, inside look at one of the world's most inspiring corporate success stories, bestselling business author Robert Slater reveals how Gerstner stressed service, catapulted IBM into the Internet revolution, and restored IBM's mantle of leadership. Starting each chapter with a success maxim -- as in his bestselling Jack Welch and the GE Way -- Slater provides nothing less than the roadmap for achieving success in today's turbulent corporate world. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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