SERIOUS CREATIVITY by Edward De Bono ( 9780091939700 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

SERIOUS CREATIVITY
HOW TO BE CREATIVE UNDER PRESSURE AND TURN IDEAS INTO ACTION

By:

Edward De Bono

Format:

Paperback

List price:

£20.00

Our price:

£14.60

Discount:

27% off

You save:

£5.40

ISBN 10:

0091939704

ISBN 13:

9780091939700

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 6 available

Publisher:

EBURY PUBLISHING

Pub. date:

2 March, 2015

Pages:

480

Description:

If you want to be the best, focus on your most valuable asset: the power of your creative mind. This title shows how creativity is a learnable skill - one that everyone can use to improve their performance. It explains how you can unlock your own creativity to reap the personal and professional rewards it brings.

Synopsis:

If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. It helps you learn how to: be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and, break free from old ways of thinking with creative challenging.

Publication:

Imprint:

Vermilion

Returns:

Returnable

Some other items by this author:

A SMILE IN THE MIND (PB)

ABOUT THINK

ATLAS OF MANAGEMENT THINKING

ATLAS OF MANAGEMENT THINKING (PB)

BONTING: THINKING TO CREATE VALUE (PB)

CASE OF THE DISAPPEARING ELEPHANT