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Item Details
| Title:
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STRATEGIC MARKETING PROBLEMS
CASES AND COMMENTS |
| By: |
Roger A. Kerin |
| Format: |
Paperback |
| List price:
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£48.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131230301 |
| ISBN 13: |
9780131230309 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
21 August, 2003 |
| Edition: |
10 International ed |
| Pages: |
704 |
| Description: |
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while case studies provide an opportunity for those concepts and tools to be employed in practice. |
| Illustrations: |
Illustrations, maps |
| Returns: |
Returnable |
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