| Title:
|
CHOOSING THE RIGHT POND
HUMAN BEHAVIOUR AND THE QUEST FOR STATUS |
| By: |
Robert H. Frank |
| Format: |
Paperback |
| List price:
|
£37.50 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0195049454 |
| ISBN 13: |
9780195049459 |
| Publisher: |
OXFORD UNIVERSITY PRESS INC |
| Pub. date: |
5 February, 1987 |
| Pages: |
299 |
| Description: |
Is it better to be a big frog in a small pond or a small frog in a big pond? This treatise argues that people's concerns about status permeate and profoundly alter a broad range of human behaviour. It applies these basic elements in human nature to the study of how people make economic choices. |
| Synopsis: |
Is it better to be a big frog in a small pond or a small frog in a big pond? In this lively and original book, the author argues persuasively that people's concerns about status permeate and profoundly alter a broad range of human behaviour. He takes issue with his fellow economists for too often neglecting fundamental elements in human nature in their study of how people make basic economic choices. |
| Illustrations: |
frontispiece, line figures, tables |
| Publication: |
US |
| Imprint: |
Oxford University Press Inc |
| Returns: |
Returnable |