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Item Details
Title: MEDIA ETHICS
CASES AND MORAL REASONING
By: Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson
Format: Paperback

List price: £84.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0205029043
ISBN 13: 9780205029044
Publisher: TAYLOR & FRANCIS INC
Pub. date: 16 February, 2011
Edition: 9th Revised edition
Pages: 336
Synopsis: Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
Publication: US
Imprint: Allyn & Bacon
Returns: Returnable
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