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Item Details
| Title:
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THE REASONING VOTER
COMMUNICATION AND PERSUASION IN PRESIDENTIAL CAMPAIGNS |
| By: |
Samuel L. Popkin |
| Format: |
Hardback |
| List price:
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£80.00 |
| Our price: |
£72.00 |
| Discount: |
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| You save:
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£8.00 |
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| ISBN 10: |
0226675440 |
| ISBN 13: |
9780226675442 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
THE UNIVERSITY OF CHICAGO PRESS |
| Pub. date: |
1 September, 1991 |
| Edition: |
2nd edition |
| Pages: |
302 |
| Synopsis: |
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. |
| Illustrations: |
26 tables |
| Publication: |
US |
| Imprint: |
University of Chicago Press |
| Returns: |
Returnable |
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