ADVERTISING AS MULTILINGUAL COMMUNICATION by Helen Kelly-Holmes ( 9780230217065 )

Item Details

Title:

ADVERTISING AS MULTILINGUAL COMMUNICATION

By:

Helen Kelly-Holmes

Format:

Paperback

List price:

£44.99

Our price:

£38.24

Discount:

15% off

You save:

£6.75

ISBN 10:

0230217060

ISBN 13:

9780230217065

Availability:

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Publisher:

PALGRAVE MACMILLAN

Pub. date:

30 November, 2004

Pages:

206

Description:

Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates.

Synopsis:

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Illustrations:

XIV, 206 p.

Publication:

Imprint:

Palgrave Macmillan

Returns:

Returnable

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ADVERTISING AS MULTILINGUAL COMMUNICATION

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