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Item Details
| Title:
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POLITICAL COMMUNICATIONS
THE GENERAL ELECTION CAMPAIGN OF 2005 |
| By: |
Dominic Wring (Editor), Jane Green (Editor), Roger Mortimore (Editor) |
| Format: |
Electronic book text |
| List price:
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£88.80 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230286305 |
| ISBN 13: |
9780230286306 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 May, 2007 |
| Description: |
This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts. |
| Synopsis: |
Political Communications offers a unique insight into the 2005 General Election from the perspective of those who took part as strategists, pollsters and journalists. These contributors, together with leading academic experts, offer a compelling analysis of how the parties, electorate and media participated in the campaign. Besides considering how the polls, key events and leading personalities were reported, the volume also considers the various ways the parties communicated their case as well as how voters perceived the election. Some of the key themes discussed include the level of public disengagement, the refinement and targeting of messages and local aspects of the campaign. Given so much professional effort was expended on a relatively small part of the electorate the collection poses the question as to whether it is still possible to talk of there being a 'general' election in the strict sense of the term. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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