pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: CONTEMPORARY STRATEGIC MARKETING
By: Ross Brennan, Paul Baines, Paul Garneau
Format: Paperback

List price: £59.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230507204
ISBN 13: 9780230507203
Publisher: PALGRAVE MACMILLAN
Pub. date: 12 October, 2007
Edition: 2nd ed. 2007
Pages: 488
Description: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Synopsis: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
Illustrations: 488 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
Some other items by this author:
ALEXANDER POPE
ALEXANDER POPE
ALEXANDER POPE
ALEXANDER POPE
ALEXANDER POPE (HB)
ALEXANDER POPE (PB)
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING
BUSINESS-TO-BUSINESS MARKETING (HB)
BUSINESS-TO-BUSINESS MARKETING (HB)
BUSINESS-TO-BUSINESS MARKETING (HB)
BUSINESS-TO-BUSINESS MARKETING (HB)
BUSINESS-TO-BUSINESS MARKETING (PB)
BUSINESS-TO-BUSINESS MARKETING (PB)
CASES IN MARKETING MANAGEMENT (PB)
CONTEMPORARY STRATEGIC MARKETING (HB)
CONTEMPORARY STRATEGIC MARKETING (PB)
DANIEL DEFOE - ROBINSON CRUSOE/MOLL FLANDERS (HB)
DANIEL DEFOE - ROBINSON CRUSOE/MOLL FLANDERS (PB)
EDMUND CURLL, BOOKSELLER (HB)
ESSENTIALS OF MARKETING (PB)
EXPLAINING CAMERON'S CATASTROPHE (HB)
EXPLAINING CAMERON'S COMEBACK (HB)
EXPLAINING MAY'S MISCALCULATIONS (HB)
FUNDAMENTALS OF MARKETING (PB)
FUNDAMENTALS OF MARKETING 2E
HOUSE OF FORGERY IN EIGHTEENTH-CENTURY BRITAIN
INTRODUCING MARKETING RESEARCH (PB)
INTRODUCTION TO MARKETING RESEARCH (PB)
MARKETING (PB)
MARKETING (PB)
MARKETING 6E
MARKETING AN INTRODUCTION (PB)
POLITICAL MARKETING (HB)
POLITICAL MARKETING (HB)
PROCEEDINGS OF ACADEMY OF MARKETING CONFERENCE JULY 2006 (CD)
PROPAGANDA (HB)
PUBLIC RELATIONS
PUBLIC RELATIONS
PUBLIC RELATIONS
PUBLIC RELATIONS
PUBLIC RELATIONS
PUBLIC RELATIONS (HB)
PUBLIC RELATIONS (PB)
THE COLLECTED WRITINGS OF EDWARD RUSHTON (HB)
THE LONG 18TH CENTURY
THE LONG 18TH CENTURY
THE LONG 18TH CENTURY (PB)
THE POEMS OF ALEXANDER POPE (HB)
THE POEMS OF ALEXANDER POPE: VOLUME ONE
THE POEMS OF ALEXANDER POPE: VOLUME ONE
THE POEMS OF ALEXANDER POPE: VOLUME ONE
THE POEMS OF ALEXANDER POPE: VOLUME TWO
THE POEMS OF ALEXANDER POPE: VOLUME TWO
THE POEMS OF ALEXANDER POPE: VOLUME TWO
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING (HB)
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING 1660 - 1789
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING 1660 - 1789
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING 1660 - 1789
THE WILEY-BLACKWELL ENCYCLOPEDIA OF EIGHTEENTH-CENTURY WRITERS AND WRITING 1660 - 1789

TOP SELLERS IN THIS CATEGORY
The Challenger Sale (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
Blue Ocean Strategy, Expanded (Hardback)
Harvard Business Review Press
Our Price : £19.55
more details
Pitch Anything (Hardback)
McGraw-Hill Education - Europe
Our Price : £13.13
more details
The 22 Immutable Laws Of Marketing (Paperback)
Profile Books Ltd
Our Price : £7.29
more details
The Automatic Customer (Paperback)
Penguin Books Ltd
Our Price : £8.02
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Ramadan and Eid al-Fitr A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
add to basket

Learning
That''s My Story!: Drama for Confidence, Communication and C... The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
add to basket