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Item Details
| Title:
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EVERYDAY READING
POETRY AND POPULAR CULTURE IN MODERN AMERICA |
| By: |
Mike Chasar |
| Format: |
Electronic book text |
| List price:
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£27.58 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0231530773 |
| ISBN 13: |
9780231530774 |
| Publisher: |
COLUMBIA UNIVERSITY PRESS |
| Pub. date: |
13 November, 2012 |
| Pages: |
320 |
| Synopsis: |
Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers in different and complex ways. Capturing American poetry's truly diverse forms and appeal, Chasar shows how the genre helped set the stage--before television, rock music, video games, and the Internet--for the dynamics of popular culture and mass media today. Chasar investigates twentieth-century American poetry's audience of millions and maps its range of aesthetics, cultural uses, relationship to canonical verse, and unexpected presence in many parts of modern life. Far from being a marginal art form read by a select group of educated individuals, poetry was part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies such as Burma-Shave exploited the form's profit-making potential.Poetry also offered ordinary Americans a wealth of opportunities for creative, emotional, political, and intellectual expression, whether through scrapbooking, participation in radio programs, or poetry contests. By reenvisioning the uses of twentieth-century poetry, Chasar enables a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception. |
| Publication: |
US |
| Imprint: |
Wallflower Press |
| Returns: |
Non-returnable |
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