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Item Details
| Title:
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MARKETING NUTRITION
SOY, FUNCTIONAL FOODS, BIOTECHNOLOGY, AND OBESITY |
| By: |
Brian Wansink |
| Format: |
Paperback |
| List price:
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£16.99 |
| Our price: |
£14.44 |
| Discount: |
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| You save:
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£2.55 |
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| ISBN 10: |
0252074556 |
| ISBN 13: |
9780252074554 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
UNIVERSITY OF ILLINOIS PRESS |
| Pub. date: |
1 February, 2007 |
| Series: |
The Food Series |
| Pages: |
224 |
| Description: |
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink\u2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products\u2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing. |
| Synopsis: |
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink\u2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products\u2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing. |
| Publication: |
US |
| Imprint: |
University of Illinois Press |
| Returns: |
Returnable |
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