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Item Details
Title:
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STRATEGIC MARKETING MANAGEMENT
CASES AND APPLICATIONS |
By: |
David W. Cravens, Prof C. Lamb, V. Crittenden |
Format: |
Paperback |
List price:
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£70.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0256136890 |
ISBN 13: |
9780256136890 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Edition: |
5th Revised edition |
Pages: |
725 |
Description: |
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies. |
Synopsis: |
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies. |
Publication: |
US |
Imprint: |
Irwin Professional Publishing |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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